Experience Design & CX

I design where customer experience meets product reality

Previously at Apple  | Currently at Xero

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I'm Siobhan

Designing at the intersection of business strategy, digital products, and human experience.

I've spent 6 years embedded inside world class product ecosystems at Apple and Xero managing front stage customer experiences and identifying systemic product friction. Now I build the solutions.

My practice sits at the convergence of CX and design. I understand how product decisions impact the macro customer journey and business retention, not just in theory, but from the inside. My MDes grounds that operational knowledge in a rigorous understanding of visual systems, user journeys, and design thinking.

"Siobhan is calm and collected, exactly what you need when you’re working long hours and trying to launch a website. There was nothing that was too much trouble and if there were any gaps in knowledge she made her priority to find out. Working with Siobhan was a pleasure and her can do attitude refreshing. A very professional and capable person with a lot of insight into media, design, marketing and web building and development.

— Samantha Hirst, Managing Director at Crystal Clear