CX Design
I design where customer experience meets product reality
Previously at Apple & Xero
customer experience
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client experience
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creative experience
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community experience
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customer experience · client experience · creative experience · community experience ·
Designing at the intersection of business strategy, digital products, and human experience.
I've spent 8 years embedded inside world class product ecosystems at Apple and Xero managing front stage customer experiences and identifying systemic product friction. Now I build the solutions.
My practice sits at the convergence of CX and Product Design. I understand how product decisions impact the macro customer journey and business retention, not just in theory, but from the inside. My MDes grounds that operational knowledge in a rigorous understanding of visual systems, user journeys, and design thinking.
I'm Siobhan
Siobhan is incredibly customer-focused. She has a real talent for spotting problems that matter and bringing the right people together to solve them. She also played a key role in bringing Product and CX closer together, getting important stakeholders on board and helping turn the idea into action.
One of the things I really value about Siobhan is how proactive she is. When she sees a problem, she doesn’t wait around - she takes ownership and starts looking for a way forward. She has great instincts, is brilliant at making sense of customer insights, and really understands the connection between what customers experience and the internal processes behind it.
Service Design needs more people like Siobhan! I’m really glad we had the chance to work together.
- Karolina Rojek, Lead Service Designer at Xero