Experience Design & CX
I design where customer experience meets product reality
Previously at Apple | Currently at Xero
I'm Siobhan
Designing at the intersection of business strategy, digital products, and human experience.
I have spent 6 years embedded in world class ecosystems (Apple & Xero), managing the front stage customer experience and identifying systemic product friction. I am naturally evolving my practice to directly build the strategic, end-to-end solutions to those problems.
I don't look at interfaces in isolation. My background sits firmly at the convergence of CX and Visual Communication. Having spent 6 years working inside complex ecosystems like Xero and Apple, I understand how product decisions impact the macro customer journey and business retention.
My approach combines a foundational masters level understanding of visual systems with an analytical approach to journeys, systems and processes.
"Siobhan helped us with a research project that could be used to shape UX decisions for our users. Siobhan showcased enthusiasm and passion from start to finish. It's been a pleasure."
— Sam Reader, Co - Founder, WONDR
Let’s work together.
If you're building something at the intersection of product and CX, I'd love to hear about it.