CX Design
I design where customer experience meets product reality
Previously at Apple  & Xero
customer experience
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client experience
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creative experience
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community experience
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customer experience · client experience · creative experience · community experience ·
Designing at the intersection of business strategy, digital products, and human experience.
I've spent 8 years embedded inside world class product ecosystems at Apple and Xero managing front stage customer experiences and identifying systemic product friction. Now I build the solutions.
My practice sits at the convergence of CX and Product Design. I understand how product decisions impact the macro customer journey and business retention, not just in theory, but from the inside. My MDes grounds that operational knowledge in a rigorous understanding of visual systems, user journeys, and design thinking.
