Experience Design & CX
I design where customer experience meets product reality
Previously at Apple | Currently at Xero
I'm Siobhan
Designing at the intersection of business strategy, digital products, and human experience.
I have spent 6 years embedded in world class ecosystems (Apple & Xero), managing the front stage customer experience and identifying systemic product friction. I am naturally evolving my practice to directly build the strategic, end-to-end solutions to those problems.
I don't look at interfaces in isolation. My background sits firmly at the convergence of CX and Visual Communication. Having spent 6 years working inside complex ecosystems like Xero and Apple, I understand how product decisions impact the macro customer journey and business retention.
My approach combines a foundational masters level understanding of visual systems with an analytical approach to journeys, systems and processes
WHAT THEY SAY…
“Siobhan is a wonderful person to work with, always willing to help and listening to your needs. She takes her own initiatives and continues to be creative always. She goes the extra mile with a positive attitude!”
— Olivia Rothschild, Co - Founder, 109 World
Let’s start something new…
Need some creative flair + strategy added to your branding?
Get in touch
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.